And later, Cole delivers a thoughtful analysis on one of the potentially greatest opening tracks in hip-hop history.Īs always, stick around to hear a heated courtroom debate (this week in-twist!-Cole’s Court) and find out who gets to select the featured song at the end of the episode. Next, hear how Hawaii, the VMA Awards, universal joy, and pop art add to this legendary album. They discuss how Ye rose from self-imposed exile to deliver sharp lyrical moments, masterfully layered production, and a cunning story arc with tracks like “Runaway,” “So Appalled,” “Devil in a New Dress,” and “Monster.” During Best Guest Verse, they focus on his ability to utilize multiple heavyweight emcees like Rick Ross, Jay-Z, Nicki Minaj, Pusha T, and more. “They haven’t come easy, but I think people are starting to give me more props.Jinx and Shea are joined by the host of the Dissect podcast, Cole Cuchna, to celebrate the 11-year anniversary of Kanye West’s My Beautiful Dark Twisted Fantasy. “I definitely think the dudes give me respect,” Minaj said in 2010 of the “Monster” effect. 20, 2010 issue of Billboard, telling Concepcion that her verse on “Monster” helped earn her the respect of male hip-hop listeners loath to take her seriously in the early days of her career.
Minaj, of course, was herself an element of MBDTF‘s success, delivering an earth-rattling verse on “Monster” as well as the warped nursery rhyme that opens the album on “Dark Fantasy.” Speaking of Minaj, she covered the Nov. 22, 2010, from the top of the album chart - until it finally also went No. The culmination of self-imposed exile in Hawaii months after the infamous VMA incident, Kanye enlisted the help of a star-studded 'Rap Camp' including the likes of Jay-Z, Beyonce, RZA, Rick Ross, Nicki Minaj, Pusha T, Kid Cudi, among others.A Complex article detailing the creation process can be found here. That massive first week kept Nicki Minaj’ s debut LP Pink Friday, which was also released Nov. On this day in 2010, Kanye drops My Beautiful Dark Twisted Fantasy. MBDTF moved 496,000 copies in its first week and earned “the fourth-biggest digital week of any set” ever (at that moment in history) according to the Dec. 2010, it would be increasingly less valid as the decade proceeded and West’s release strategy for MBDTF – much like the music itself – proved prescient and influential. Music Fridays), two industry pundits in the piece warned other artists to “be careful” about adopting the strategy, with one saying, “It was effective for Kanye West, but everyone else? Not so much.” While that advice may have been true enough in Dec. While that article seems quaint now (it even refers to the online releases as “free of charge”), the strategy West and Island Def Jam deployed was unusual – and regarded as risky - at the time.Īlthough the Billboard article notes that Swizz Beatz, Timbaland and RZA were quick to follow in ‘Ye’s footsteps (and that West himself enjoyed “enormous publicity” from the G.O.O.D. Music Fridays in the fall of 2010, West made six of the 13 MBDTF tracks available for streaming on his website ahead of the album’s release, which Billboard referred to as an “unorthodox strategy” in the Dec. The album’s association with that incident has faded a bit from collective memory, though it’s a testament to the towering reputation and ongoing impact of MBDTF that it successfully shook off the stink of one of the defining WTF pop culture moments of the 21st century.Īside from pushing forward nearly every musical genre of the 2010s with its hypnotic blur of styles, MBDTF was also an early influencer in a release strategy that would become increasingly common in the early 2010s. 12 peak for “Runaway.” At the time, that single was widely interpreted as West’s tacit acknowledgment of being kinda-sorta a jerk for his infamous interruption of Taylor Swift’s 2009 VMAs acceptance speech, which was followed by a months-long media hiatus during which West finalized this bleak, frenzied masterpiece.įew reviews of the album were complete without a reference to the VMAs - heck, it was the lede of ours. 22, 2010, Kanye Wests My Beautiful Dark Twisted Fantasy arrived to almost instantaneous acclaim, earning rave reviews from critics floored by Wests quantum leap in ambition. 1 on our list of the 100 Greatest Albums of the 2010s turns 10. 11, 2010 and producing four top 40 singles on the Billboard Hot 100 - the highest of those being a No. This Sunday, one of the most influential, celebrated albums of the last decade one we placed at No. It was a commercial hit, too, debuting atop the Billboard 200 on Dec.
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